6 min read
Make perfume last all day
Why fragrance vanishes on some people and not others, and the layering order that adds hours to any perfume.
Read article →Longevity
Most fragrance disappears because of dry skin and bad placement, not because of the bottle. These are the fixes that add hours without buying anything stronger.
Guides
6 min read
Why fragrance vanishes on some people and not others, and the layering order that adds hours to any perfume.
Read article →6 min read
Musk, amber, oud and gourmand oils: what each one does underneath a perfume, and how much to use.
Read article →Formulas
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Airy • Trailing • Memorable
Skin holds scent; hair releases it. A hair mist is what makes people notice a scent as you walk past rather than when they hug you.
Golden • Deep • Expensive
Amber oil supplies the resinous weight that inexpensive vanillas lack, and the unscented base keeps the whole thing clean instead of sticky.
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Neutral • Rich • Invisible
When a combination is already busy, an unscented base adds hours without adding notes.
Golden • Resinous • Long-lasting
Apply to pulse points before spraying. Amber oil is the "expensive" note most cheap perfumes are missing.
Airy • Trailing • Subtle
Hair holds scent longer than skin and releases it as you move. This is the trail people notice.
Dry skin has nothing for the fragrance oils to bind to, so they evaporate quickly. An unscented moisturiser applied first is the single biggest longevity improvement available.
Yes — fabric holds fragrance far longer than skin. Test on a hidden seam first, since oils can mark silk and light colours.
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Layering formulas, seasonal adjustments and the occasional bottle worth the money. No noise.
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